Custom North Georgia Site Design By: Hurst Creative

F&I Mastermind Seminar


This seminar is about product sales, processes and procedures aimed at High Gross Profitability with Zero Liability.


It is our intention to write the definitive textbook on F&I Procedures.


As always, Dealers Attend at no cost!


Curriculum description:


Develop Advanced Menu Selling Competency, using proven selling methods and procedures. Establishing the demeanor, attitude, and selling skills of a highly polished, professional Financial Manager. This will include a heavy emphasis on selling intangible products.


Maximize unit sales from the sales of Finance and Leasing options while maximizing profitability from product sales in the F&I Department. This will include a stated dealership objective of ethical and compliant product mark-up strategy.


Learn consultant sales counseling methods to best assist customers in selecting suitable finance packages, lease programs and aftermarket products.


Develop full-disclosure skills for selling Parts and Labor Agreements (Vehicle Service Contracts) with high penetration and high profitability while reducing cancellations and charge backs.


Develop skills and techniques for selling credit life and credit disability insurance with high penetration and reduced charge backs. This involves value-oriented sales processes, overcoming customer fears and objections with full legal disclosure.


Learn how to manage and motivate the sales force to insure that the F&I/Leasing Manager receives a quality introduction to every customer turnover at the point-of-sale.


Learn professional benefit-driven word-tracts...clear and concise explanations of product value designed to effectively present our financial packages with full legal and ethical disclosure.


Improve sales skills and learn proven professional techniques to improve product sales and profitability.


Learn full disclosure procedures designed to create a pleasant, positive, and stress-free buying experience for the customer while still maximizing profit opportunities from rate markup and finance product sales. This section includes a thorough review of practical, real-world compliance steps to protect the Manager and dealership from Truth-in-Lending Act violations.


Learn methods to effectively sell the advantages and benefits of selecting your dealership.




Sales Manager Forum Seminar

The need for Sales Manager Training:


Of all the positions in the front-end operation of the modern retail automobile dealership, the sales manager's roll is the most crucial to the success of failure of the dealership.

Without the sale of an automobile nothing else would happen. There would not be any cars to finance or repair. There would not be any customers to follow-up or any paperwork to process. Every job in the dealership, including the dealer, depends on the ability of the sales manager and the efforts of his/her department.

More than ever, the sales manager in a retail automobile dealership has to be a highly trained professional with the ability to control and supervise the entire sales effort. The person in this position must be intelligent and able to think quickly on their feet.

In truth, the better sales managers are the coaches who send in the plays to the sales people who are on the front lines. It takes planning and organization as well as discipline to build this unified team.

This is where Jim Ziegler's real world knowledge and experience is a necessity! Jim Ziegler, through the use of word tracts and real world examples will train your Sales Managers to take control of the selling process by emphasizing the importance of their position as it relates to the automobile dealership!

As always, Dealers Attend at no cost!

The Sales Manager Forum is a Total Management Experience taught personally by James A. Ziegler.

Your Sales Managers Will Learn...

  • How to hire Qualified Sales People and Keep Them
  • The Road to the Sale - Setting up your Selling System
  • The Primary Duties of a Sales Manager
  • How to Hire, Fire and Train your Sales Force
  • How to "Desk" the Deal
  • How to utilize Traditional, Trade Difference and the Four Square Negotiating Techniques
  • How to Measure the Sales Effort
  • How to hold a High Average Profitability
  • How to Control the Sales Force
  • How to properly Close the Customer
  • Word Tracts and Sales Presentations that Work
  • How to Deal with Litigation Issues



Battle Plan VI

Golden Nugget Hotel Website

Golden Nugget Hotel
129 E. Fremont St.
Las Vegas, NV 89101

*Must mention Internet Battle Plan Six and the following six digit code to receive the rates listed below: 1DZ14J

Room Rates - (Rate CUT-OFF date is JUNE 8th):

  • Rush Tower - King Room $79.00
  • Carson Tower - $39.00
  • Gold Tower - $59.00
  • South Tower/ North Tower - Standard Room $100.00
  • Gold Club Parlor Suites/ Concept Suites $200.00
  • Spa Suite/ Penthouse Suite $300.00

RESERVATIONS - 800.634.3454

Parking and Valet Parking is Complimentary for attendees.

(Tip attendant $2.00 or $3.00)

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James (JC) Hurst

James (JC) Hurst - JC Hurst - Twitter.com

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J.C. Hurst's ADM Page - Automotive Digital Marketing

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JC Hurst - Dealer Elite - James C. Hurst

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J.C. Hurst - Ziegler Seminars - Jim Ziegler

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J.C. Hurst - LinkedIn-

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